email marketing

What is Email Marketing?
Email marketing is, as the name suggests, the use of email in marketing communications.

Diamonds-Moms-DayWhat sort of email? In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:

  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people
    Why is email marketing so popular?

Email marketing is so popular because:

  • Sending email is much cheaper than most other forms of communication
  • Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
  • Email marketing has proven very successful for those who do it right

Email Marketing Platforms mosaGRAPHICS is accustomed to working with:

  • Constant Contact ($18-20/month for 500 email contacts)
  • MailChimp (Free up to 2,000 email contacts)
  • MadMimi ($10/month for 500 email contacts)

Email Marketing Service mosaGRAPHICS provides:

  • Account Set-Up
  • Email Template Customization
  • Tutorials
  • Email Marketing Schedule Planning
  • Editing and Sending Emails
  • Importing Email Address

 

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