What is Email Marketing?
Email marketing is, as the name suggests, the use of email in marketing communications.
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Why is email marketing so popular?
Email marketing is so popular because:
- Sending email is much cheaper than most other forms of communication
- Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
- Email marketing has proven very successful for those who do it right
Email Marketing Platforms mosaGRAPHICS is accustomed to working with:
- Constant Contact ($18-20/month for 500 email contacts)
- MailChimp (Free up to 2,000 email contacts)
- MadMimi ($10/month for 500 email contacts)
Email Marketing Service mosaGRAPHICS provides:
- Account Set-Up
- Email Template Customization
- Email Marketing Schedule Planning
- Editing and Sending Emails
- Importing Email Address