When new clients begin working with us, the first thing we do is have a sit-down to learn more about their company, goals and challenges. During that discussion, just about 100% of the time, they will admit their website could probably use a “refresher” and redesigning it should be an early priority.
They’re right — for many businesses, a website is the most important tool to attract and convert leads, so we often end up investing a lot of hours into a redesign from the start. These projects can demand a big initial time investment and leave clients waiting nervously to see the results.
A redesign calls for hours spent researching, planning, designing, developing and testing. And as we’ve written before, some clients experience a post-launch slump when leads don’t immediately come flooding in the door.